Hello! I’m Vivian, a UX designer and researcher with a background that spans graphic design, UI/UX, and digital marketing. This diverse experience allows me to bring a unique, multi-disciplinary perspective to my work, blending creativity with strategic thinking to solve complex design challenges.

I strive to create user-centered designs that make a real difference in people’s everyday lives, whether it is through small improvements or contributing to future innovations. I’m passionate about uncovering the 'why' behind design decisions and using data-driven insights to guide my design solutions.

I believe that communication, honesty, and a commitment to lifelong learning are important values to have in order for us to grow as both designers and human beings. I endeavour to be kind and transparent with everyone I work with, and face each interaction with empathy.

In my work, I focus on deeply understanding and representing human needs in every design decision I make. I actively engage in co-design where I collaborate with others to create informed solutions with them. By listening to the diverse stories and needs within our communities, I aim to create work that is impactful, accessible, and inclusive. I'm also committed to staying at the forefront of design innovation by exploring new methodologies and tools, including leveraging AI to enhance design processes.

As a designer and researcher, I continuously share my knowledge and passion with others. I believe in the power of teaching and mentoring to shape the next generation of designers, and I am dedicated to fostering an environment where creativity and curiosity thrive.

Outside of work, I enjoy mindful activities like reading, café-hopping to try out new coffees, and journaling.